4 Great Promotional Merchandise Ideas To Get Your Message Out On The Street



Getting your name out on the street can be expensive but giving away promotional bags is a great way to succeed without it costing you a fortune. Everywhere you go you cannot avoid tehm, almost everyone carries a bag of sorts and each one of them is usually branded with a company logo. As long as you target the right promotional bag to the right customer you can be assured that they will do your advertising for you. These 4 examples prove that using these Promotional Products is a very cost effective method of advertising.

1 Promotional Backpacks

A long time ago these great Promotional Gifts products were used almost exclusively by mountain climbers but for the past 25 years they have come well into the mainstream of the promotional bag market. Most of the sporting brands like Nike, Slazenger, Adidas etc have produced their own branded ranges of bags which can vary in price from a couple of pounds upwards. Every year new ideas and features are added and these include bottle holders made from a net fabric, Velcro closers, zip tags, laptop protectors and many more. If you are purchasing your promotional bags at source from a manufacturer this will enable you to have much more control over the branding of the product. The small pocket panels, straps and zip closers can be completely personalised and then assembled into the bag. Once they are in place they cannot be branded as printers or embroiderers are unable to get them into their machines.

2 Promotional Laptop Bags

If the promotional bags market was looking for a new product to help boost sales then the laptop computer was just the thing. When you consider that these bags did not exist 20 years ago it is amazing that you can’t walk down the street without seeing lots of them wherever you are. Available in simple slim styles that don’t even have a handle or vastly complex styles that include pockets, zips, protectors, security straps etc there is a truly amazing range to choose from. Many laptop manufacturers such as Dell, Hitachi and Panasonic giveaway laptop bags with their more expensive models. It’s a great way to get their brand exposed and secures brand loyalty with the owner.

3 Promotional Sports Bags

Now even your sweaty trainers can have their own compartment and be kept separate from the rest of your sportswear. There have been lots of great developments in the promotional sports bag market and manufacturers such as Adidas, Nike and Slazenger have realised that this is a great way to get their brand out onto the street, especially with the youth market. Golf manufacturers have also caught on the trend with Callaway and Dunlop leading the way. Their Golf Shoe bags make great Promotional Items as they are particularly well designed with individual compartments for your golf balls, shoes and Tees. Specialist equipment bags for tennis and squash racquets, skis and skates etc will always be very popular as they often contain specialist pockets for balls or tools associated with the sport

4 Promotional Travel Bags

This is a vast market with some of the top of the range styles costing literally thousands of pounds for individual bags. The more common travel bags would be the small travel bag with wheels that you see in their thousands at airports or stations. The very best of these bags are manufactured from very strong but light metals and fabrics in order to comply with the onerous excess baggage charges made by airlines these days. Branding of these products can be achieved with the addition of a leather luggage tag or metal name bars stuck to the sides, large promotional prints on the side of such items look over the top and cheapen the products.

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