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Paradoxically, the Kon Tiki “Escape to Fantasy” Part 2 restaurant video, which is made as a fantasy drama, succeeds in a very effective realistic portrayal of the restaurant food. http://www.foodreference.com/frvideos/html/local-rest-004.html The video is the brief story of a couple that sits down to dine at a stylish restaurant, and has their meal interrupted by a band of Russian mafia coming looking for the man. The man and the girl are forced to flee, and a member of the mafia eats the steak.

The video is effective because in the process of presenting the drama, it portrays the restaurant and two main dishes in a totally realistic way, with no pretensions. Instead of background music, which accompanies most restaurant videos, we hear the sound of dinning room chatter. As opposed to many restaurant videos which present an array of cuisine offerings in a short amount of time, this video, presents only two dishes, the man’s prime steak and the woman’s Pacific sea catch. The woman’s dish is attractively accompanied by an ample helping of asparagus, and the man’s steak is garnished with a sprig of parsley. The man is drinking red wine and the woman white. The table is set with elegence, down to napkins that were folded and standing on edge, and attractive wine glasses. The complete
portrayal includes the well known anticipatory pleasure all diners have as they pull the chair back to sit down and begin the meal, and the preparation for the first bite of the thick juicy steak smothered in juices.

The realism of the video suddenly gives way to fantasy at the appearance of Russian mafia thugs, who have come in search of the man. The couple is warned by the maitre de to flee. They escape, and a mafia member with a claw hand grabs the steak and eats it.

In a causal way, this video succeeded in a completely realistic portrayal of really taste tempting dishes, where other videos are less successful. The realistic background chatter, the lack of obvious effort to display the food, the addition of humans enjoying the food portrayed in a totally realistic manor,by professional actors, allows the food to present itself in a powerful way.

The shot of the food was full and prolonged, and presented sitting upon an attractive restaurant table. The actor portraying the man knew how to portray a customer like ourselves, who is practically drooling over that thick juicy steak as it reaches the table. We see ourselves, reflected, in the couple eating. When his mouth waters, our mouth waters. We can identify with every move, the pulling the chair back to sit down, the unfolding of the napkin, the preparation for the first bite. The ability of the video to make us identify with the scene is what makes it so effective.

If you would like to make a video for your restaurant, then you should contact a professional video production company that makes restaurant videos. Winmax Video of California makes restaurant videos, corporate video videos, and other business videos. They would be happy to hear from you and help you make a video.

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Restaurant videos are a great way to plug your eatery. Not only do they go on your web site, but they can also be displayed on index sites which vie for high search engine placement, and which invite restaurants to submit their videos. The videos can also be submitted to You Tube, and if popular it might be picked up by Google, and placed on the results page.

A display of the delectable cuisine your restaurant offers can effectively attract customers who wish to try the mouth watering dishes. However, people making restaurant videos must pay attention to certain principles to be sure their video will have the effect they want to acheive.

In the desire to tell everything important about the restaurant, in a short amount of time, producers must be careful not to hide the food from the public. One example of a video that fell into this pitfall is the Villa Barola video at: http://www.foodreference.com/frvideos/html/local-rest-001.html

The video is made with good quality graphics and very high quality narration and text, that would be the envy of any restaurant owner. But in the desire to tell it all, the producers have created text and narration and captions that crowd out the attractive food.

The narration begins with the sentence, “”You see the freshness at Villa Barolo European Style Raw Bar” But unfortunately, we don’t see it, because even as the narrator speaks, we are distracted by the word “freshness,” displayed vertically to the left in big text, and horizontally on the right in smaller text.” Next the narrator tells us we can “Experience the service with fish expertly prepared tableside.” We see the table and the waiter, but at that moment, the caption “Bronzino, Orratta, etc.” flashes on the top of the screen. Everything is on and off in several seconds and we miss the fish.

Then we are told, “You will taste the difference.” The video starts to pan a table which appears to be loaded with great tasting food. But as it does so, the graphic “Great Food” in large fonts is displayed to the left. The graphic distracts us once more and interferes with our personal examination of the food.

Then we are told the restaurant has hired a legendary Chef, at the same moment that a caption is saying “Same culinary staff for 15 years.” The contrast is so great, that we can’t concentrate effectively on the text and narration.

The video closes with three more scenes that all present great concepts which we can hear about, read about, but can’t see because we are so distracted by multimedia which buries the images.

The video then moves onto the lobby and bar “you will want to linger in.” While the producers clearly appreciate the value of lingering in a nice atmosphere, the video fails to let us linger in the ambience of the bar area as the nice sweep view is broken up by the caption, Weekly Entertainment.” The video closes with the nice slogan “Villa Borano is more than just food.” That’s a nice thought, however judging from the video, it was too much more, and not enough food! .

When you go to make your restaurant video, Once you have found a professional company that specializes in restaurant and other corporate video, remember to let the food take center stage!

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Getting your name out on the street can be expensive but giving away promotional bags is a great way to succeed without it costing you a fortune. Everywhere you go you cannot avoid tehm, almost everyone carries a bag of sorts and each one of them is usually branded with a company logo. As long as you target the right promotional bag to the right customer you can be assured that they will do your advertising for you. These 4 examples prove that using these Promotional Products is a very cost effective method of advertising.

1 Promotional Backpacks

A long time ago these great Promotional Gifts products were used almost exclusively by mountain climbers but for the past 25 years they have come well into the mainstream of the promotional bag market. Most of the sporting brands like Nike, Slazenger, Adidas etc have produced their own branded ranges of bags which can vary in price from a couple of pounds upwards. Every year new ideas and features are added and these include bottle holders made from a net fabric, Velcro closers, zip tags, laptop protectors and many more. If you are purchasing your promotional bags at source from a manufacturer this will enable you to have much more control over the branding of the product. The small pocket panels, straps and zip closers can be completely personalised and then assembled into the bag. Once they are in place they cannot be branded as printers or embroiderers are unable to get them into their machines.

2 Promotional Laptop Bags

If the promotional bags market was looking for a new product to help boost sales then the laptop computer was just the thing. When you consider that these bags did not exist 20 years ago it is amazing that you can’t walk down the street without seeing lots of them wherever you are. Available in simple slim styles that don’t even have a handle or vastly complex styles that include pockets, zips, protectors, security straps etc there is a truly amazing range to choose from. Many laptop manufacturers such as Dell, Hitachi and Panasonic giveaway laptop bags with their more expensive models. It’s a great way to get their brand exposed and secures brand loyalty with the owner.

3 Promotional Sports Bags

Now even your sweaty trainers can have their own compartment and be kept separate from the rest of your sportswear. There have been lots of great developments in the promotional sports bag market and manufacturers such as Adidas, Nike and Slazenger have realised that this is a great way to get their brand out onto the street, especially with the youth market. Golf manufacturers have also caught on the trend with Callaway and Dunlop leading the way. Their Golf Shoe bags make great Promotional Items as they are particularly well designed with individual compartments for your golf balls, shoes and Tees. Specialist equipment bags for tennis and squash racquets, skis and skates etc will always be very popular as they often contain specialist pockets for balls or tools associated with the sport

4 Promotional Travel Bags

This is a vast market with some of the top of the range styles costing literally thousands of pounds for individual bags. The more common travel bags would be the small travel bag with wheels that you see in their thousands at airports or stations. The very best of these bags are manufactured from very strong but light metals and fabrics in order to comply with the onerous excess baggage charges made by airlines these days. Branding of these products can be achieved with the addition of a leather luggage tag or metal name bars stuck to the sides, large promotional prints on the side of such items look over the top and cheapen the products.

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As a genre, some restaurant videos have little or no motion graphics, whereas others have a lot of motion graphics. The videos that focus on realistic portrayal of the specialty dishes let the food speak for itself.

At the other end of the spectrum, there are restaurant videos which seem to borrow from an old movie theater technique that was in vogue many years ago. In order to see more refreshments, theater owners would splice images of coca cola into short segments of the film, that literally flash on the screen and leave before anyone could perceive them consciously. The owners found that when the segment played, many members of the audience would get up and go buy a coke.

So in this quasi hypnotic genre of restaurant video, the food is presented not merely in a graphically realistic form, but it is presented in a way that will serve to literally hypnotize the audience and inspire them to go out and visit the restaurant and purchase the food they are viewing in the video. A good example of this type of video is the King Cole restaurant video, displayed on the web site of Winmax video, a production company that produces restaurant videos and corporate video.

As you watch the video you will notice steely hypnotic music, produced by a synthesizer, in the background. The video starts with a shot of the King Cole Pizza logo set on an abstract background. Then we see an arrangement of many pizza boxes on a table, some containing whole pizzas and some partially eaten pizzas. Motion graphics dance in front of the boxes. Then, we see an assembly line of pizzas that resembles a movie film strip, with pizzas sitting in each frame. Then the video presents another abstract graphic. This is a street sign with signs that project out in different directions and at different heights. The signs tell us “Worth driving for.” etc. Then we see a close up of an appetizing deep dish pizza Then we see a video collage of multiple pizzas with many different types of toppings. Grab important information in the sphere of local search optimization – please make sure to read the page. The times have come when concise info is truly only one click away, use this possibility.

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If you own a restaurant, you have probably started to think about making a video for your web site. If so, it is valuable to known the essential elements which are included in a number of successful restaurant videos. While there are different styles of restaurant video there are certain essential requirements which make restaurant video effective.

Background music selection is one important component of the video. The owner needs to choose a style of music that fits his décor. The musical selection might be soothing background music that makes for relaxed dining, or, it could be exciting regional music that suggests the spirit of the cultural from which the food comes. Exciting Mediterranean rhythms for example, could be used for an Italian or Spanish restaurant.

Many restaurant videos begin with a shot of the outside of the establishment. This shot presents the ambiance of the establishment, and will help clientele to recognize the restaurant when they arrive, and often presents the name of the restaurant if it is written on the front of the building. If the name is not prominently displayed, many videos will include a caption including the restaurant’s name along with the shot of the building’s exterior.
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The next scene of the video will move inside. There might include a fade out and fade in with parallel content, or a shot through the window leading to a shot inside, or a shot of the foyer of the establishment, which moves the potential customer inside. Once inside, most restaurant videos will present something of the ambiance of the dining areas. This can involve a pan of the interior, so that potential clientele can see where they will be sitting. Or the video may also contain shots of the foyer, and the view as the customer enters the dining room.

Then the video presents the prized cuisine of the establishment, in ways that will most arouse the viewers desire to come there and eat. The video must include shots of the eatery’s most scrumptious dishes. There are a number of ways of accomplishing this. One effective way is to do it in the order that clients eat. The video could begin with an attractive shot of the owner pouring a glass of wine for a customer. Next the video may present appetizing
side dishes or else jump right into the main course. The main dishes are presented on a dinner plate surrounded by colorful vegetables, and potatoes, or home made French fries, which have an attractive shape. Meat dishes can be garnished with green parsley and a red pepper to give it color.

One video effectively presented the main dish by placing the plate on a rotating pedestal and capturing the shot on video. Fried shrimp can be presented in a basket or bowl with a sliced of lemon to the side. Bright red lobster can be presented on a bed of noodles and a colorful varieties of vegetables. The quintessential principle is to present each dish in the way that will appear most appealing to the viewer.

Rstaurant videos frequently close with shots of the dessert followed by a final pan of the restaurant. One video closed with a shot of the chef, the creator of all the displays, hard at work cooking.

While the food is the featured images on a restaurant video,captions and narrative can be added as effective go withs. Captions should include at least the name of the restaurant, and can include as well a line or two describing the genre of the restaurant, “Authentic Italian Food,” or “Traditional Recipes.”, a word of welcome, “Welcome to the Spanish Pavilion restaurant.” or a word of encouragement, “We want you to relax and enjoy your meal.”
Some videos include individual caption lines describing individual dishes as they appear on the screen.

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