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Businesses might have two reasons for wanting to write the narrative for their trade show video or corporate video. They might want to have significant control over the final video product, and or they might need to save the cost of paying a script writer to produce the narration. In either case, at least one company, Winmax Video of California has created a protocol to meet their needs. Winmax will lend their video expertise and their studios to compile and edit professional videos, with a script and captions that the customer creates.

The Winmax service meets the needs of businesses, to control the content of their video, and to save the cost of the professional script writing.

While creating the narrative and having a hand in the video production can be great fun, it is important to take the task seriously, and consider ahead of time, the goals of the narrative and the type of video your company wishes to create. It is important to realize that there is not just one approach to creating a successful video script. There are a number of different models, or templates, that can effectively make a successful trade show video, corporate video, or general business video script.

One template is the branding template. In the branding or corporate image template, the video will not be attempting to present every little detail, or a lot about the history of the company. The branding video, is designed to portray the essential image of ethos of the company in a way that will appeal to the viewer and make him want to know more.

One example of a branding video is the SyncroFlo trade show video seen on the website of Winmax Video Production. As you watch this video, you will notice that the script and captions are not presenting a lot of details about the company, or about company history. The script and mostly the imagery is presenting a sense of the essential function of the corporation’s product, a machine that regulates liquid flow in all types of manufactured assemblies and plants. So as you can deduce from the video offering, the essential step in creating a branding template narrative is to determine ahead of time the essential image and or function yoiu wish to convey about your company company, to the public.

SyncroFlo creates and installs a large device which synchronizes and regulates the flow of liquids through pipes and tubes, and it has many applications in industry. The equipment is used throughout the world. So, the essential service of this product is synchronized flow of liquids.

This essential point is conveyed in just four captions: “Single source responsibility and performance guarantee.” “SynchroFlo Professionals make solutions of problems,” “Not limited to any part or manufacturer,” “Installed in 60 countries.”

With that goal in mind, and four captions decided upon, all the rest of the branding is done through the video imagery and the music As a result, the video was compiled without the cost of an onsite video shoot. The company was able to send a small amount of narrative and still digital photos through FTP transfer, and Winmax Video’s studios did the rest.

The central theme of synchronized flow is conveyed through the music and timing of the photo arrangements. The music contains an incessant beat conveying the sense of second to second industrial activity. One can picture the opening and closing of valves at precise moments to maintain the synchronized flow, just as the music proceeds without missing a beat.

Having decided upon the image to be conveyed by the branding, the video than goes on to present digital photos of the main company product, an assembly of industrial pipes connected to their regulator machinery, which is the central unifying images of the video. The piping-regulator assembly is colored sometimes in red and sometimes in blue. We see the image of the machine featured centrally throughout the video. This unifying image is interspersed with pictures of factory workers examining individual details of the piping system. One man has his hand in a pipe. Another man is measuring the diameter of a pipe, as the pipe regulating system is being assembled. Twice, both at the beginning and at the end of the video we see the finished regulator assembly being crated for shipment to its destination. And a number of times, we see images conveying global distribution, such as a map of the world with lights showing locations where the product is in use.

It is important that the company name and their web site address is conveyed at the beginning and end of the video, and the phone number is displayed at the end.

This is the branding video template. It includes an intro which presents the company name, and could also include a compelling reason to watch the video, such “The next 2 minutes will present information that might be very valuable for your company.” It includes a closing, which present contact info, and might also include a call to action. “Contact us today,” etc.
The body of the video, presents the essential predetermined company image through unified themes in the narration, the captions the images and the music.

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